Who Are We?
We are “outsiders” for the corporate communications industry and we think that is our biggest strength.
Led by Mr. Farhan Mallick, aka Firestarter, Future Content has a unique experience that no other agency or corporate communication company has, we have been communicating with the masses that includes your customers for over 20 years.
Having gone through the rigorous grind of ratings systems we understand what works and what doesn’t with the people and we know that it doesn’t matter what you say, what really matters is what your customers are hearing.
We do have the best cameras, lights, studios, edits, soft wares including AI but that’s not what differentiates us, because when infrastructure shifts everything rumbles except a few things and those are creativity, communication, compassion and the power of a good story.
Why Are We Here?
The whole world has turned upside down in the last ten years. Love at first sight has become love at first swipe. Think before you speak has become Google before you tweet. Wi-fi is now officially the most loved member of the family. And a wise man once said “when the infrastructure shifts, everything rumbles ”You see human focus is dwindling faster than the ever before, books became E-books, e books became audio books and audio books are now being replaced by book summary apps like, Blinkist that tells you the gist of the 500 page book in 15 minutes. Documentaries have lost ground to shorts, reels and Tiktok. The noise outside is louder than ever before, but the real enemy is the NOISE we create as a business. What we often call marketing is really just clutter and confusion sprayed all over our websites, e-mails, and commercials. And it’s costing us million. We believe the It has killed more ideas, products, and services than taxes, recessions, lawsuits, climbing interest rates, and even inferior product design.
How can stories help, you ask? Because stories are:
1. Trigger Emotion 2. Create Memories 3. Affect Behavior
In fact, neuroscientists claim the average human being spends more than 30 percent of their time daydreaming. Unless they’re reading, listening to or watching a story unfold. Let us put the power of stories work for you.
What Do We Do?
From Emails & internal communications to Websites, billboards, social media, commercials and newsletters. Give us any message, data, or research and we will turn it into an “irresistible” story. A story so good that it will give goosebumps to your customers and nightmares to your competition
